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a leading provider ofconvenient, state-of-the-art printing, packing and shippingservices and a subsidiary of FedEx Corp. (NYSE: FDX), joins Pantonein celebrating the reveal of the Color of the Year 2020. Throughits innovative print and color management techniques, includingusing the PANTONE MATCHING SYSTEM®, FedEx Office providesbusinesses and consumers the ability to leverage the power of colorto engage audiences in creative and meaningful ways.
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The Pantone Color Institutereveal of the Pantone Color of the Year 2020 demonstrates the rolecolor plays in shaping industry trends, and we have seen how theright color helps brands differentiate themselves and drivecustomer engagement,” said Kim Dixon, executive vice president andchief operating officer, FedEx Office. “Our state-of-the art colormanagement technology provides accuracy, quality and consistency ofcolor printing every time, enabling consumers to express themselvesand businesses to build a strong and highly recognizablebrand.”
For 21 years, Pantone’s Color ofthe Year has influenced product development and purchasingdecisions in multiple industries, including fashion, homefurnishings and industrial design, as well as product packaging andgraphic design.
“Color helps us to visuallyexpress and affect ideas and emotions. Designers and brands shouldfeel inspired to use color to engage and connect with theiraudiences,” said Laurie Pressman, vice president of the PantoneColor Institute. “The way color is brought to life is criticallyimportant to the integrity of the story that’s being told. From asuite of collateral and storefront signage for a new business tohelping the Pantone Color Institute unveil the Pantone Color of theYear for 2020, FedEx Office’s color matching technology using thePANTONE MATCHING SYSTEM® is a trusted source to achieve the rightcolor, every time,” added Pressman.